SPSS Assignment Help

You can find below a report using and a sample data set which was in the form of questionnaires. Our expert has also provided a management report and technical report in the SPSS assignment help. It is based on Avery sporting goods company. The solutions are designed to offer a better observation of buying sporting goods and other items through catalog. While offering SPSS homework help, our experts also explicate the basic buying behavior of the consumer.

Avery Sporting Goods has been one of the leading catalog sellers of sporting equipment in the country. Avery management was considering SPSS assignment help expanding company operations by opening retail sporting stores.This report attempts to analyze the survey promoted by Avery Sporting Goods with a primary purpose of gaining insight into people who are likely to buy sporting goods from catalogs. Avery’s management was inspired by research findings which say that there were differences in the demographic characteristics of those likely to buy in-home from those likely to buy in a store. It was observed that those who shop in-home are motivated by convenience. The evidence provided by published reports also indicated that the perceived risk in buying in-home was data analysis using SPSS homework help higher than it was with in-store buying. In-home buyers seemed had higher tolerances for perceived risk. The degree of risk varied by SPSS problems with answers product and it was observed highest for high-priced and personalized items. The most important determinant of the success or failure of an in-home sale may include prior shopping experience, the quality of the product description, its price, delivery, and guarantee policies, but not necessarily the product itself. These factors SPSS assignment help might interact to influence the degree of perceived shopping risk of in-home shopper.

Overview of the Problem

The three stores that help with SPSS homework the company had recently opened on the east side of Buffalo, New York, had met with tremendous sales success, far surpassing company expectations. Filled with growing optimism, management had developed plans to open three other stores during the next six to eight SPSS problems with answers months in other areas of western New York. However, executives were not sure what to do with the company´s catalog sales division. Catalog sales had been substantial but the level of growth has begun to taper off. It appeared to be an industry trend as other sporting equipment data analysis using SPSS homework help enterprises offering catalog sales and services had experienced similar low rates of growth in catalog sales revenues. Avery believed that a large portion of its future success resided in catalog customers and the company was extremely interested in revitalizing this market segment. On the face of retail store expansion, company management had no desire to de-emphasize its catalog operation. In fact, given the catalog´s ability to reach a national market at relatively low costs, Avery believed that a large portion of its future success resided in catalog customers. Avery management decided make my SPSS assignment to conduct survey on a sample of past, present, and potential catalog customers, operationally defined as all those who help with SPSS homework had been sent catalogs in the past help with SPSS assignment three years. Purpose of survey included the following:

  • Customer perceptions of buying SPSS homework solution merchandise, in particular sporting equipment, through catalogs;
  • People’s evaluation of Avery’s offerings and services; and
  • Characteristics of Avery customers.

Key Findings

People who awarded 76% (44.86/59) positive score on People’s evaluation of Avery’s offerings and services instatistics using SPSS assignment help the sample think that they purchase 11 to 15% of products through catalog. People who awarded 89.8% (101.5/113) positive score on Customer perceptions of buying sporting goods through catalog think that they purchase 11 to 15% of products through catalog. There is no difference in customer scores between customers and non-customers on Customer perceptions of buying sporting goods, help with SPSS assignment but significant difference between customers and non-customers when rating given on People’s evaluation of Avery’s offerings and services. Avery’s customers SPSS homework solution tend to give better rating. (Refer Appendix-3).

Customers who purchased less than 5 items tend to give lower rating (49 to 57%) to Avery, when they otherwise give much better rating (78 to 86%) on Customer perceptions of buying sporting goods through catalog. Customers who purchased more than 5 items generally given good rating (> 70%), but Avery gets relatively poor ratings (at most 76% against 88% to others).When people do shopping on their preferred way, they tend to give very good rating to catalog sales, but this do not hold whenSPSS assignment help it comes to Avery’s product catalog (58% rating to Avery against 81% rating others). (Refer Appendix-4).

Irrespective of the family income, rating on Customer perceptions of buying sporting goods through catalog (81% to 85%) was better than that on People’s evaluation of Avery’s offerings and services (54% to70%). Higher income group tend to give lower rating on People’s evaluation of Avery’s offerings and services. White collar job holders tend to give better rating on catalog segment generally, however irrespective of the current occupancy of the people in the sample, rating on Customer perceptions of buying sporting goods through catalog (74% & 83%) was better than that on People’s statistics using SPSS assignment help evaluation of Avery’s offerings and services (49% & 64%). Avery should have a re-look at its product quality (Refer Appendix-5).

There is no gender bias help with SPSS assignment observed when rating on Customer perceptions of buying sporting goods through catalog was analyzed. But in case of rating for People’s evaluation of Avery’s offerings and services, male tend to give better ratings than females. Widowed, divorced and married group tend to give better ratings on Customer perceptions of buying sporting goods through catalog. Whereas Single, separatedSPSS assignment help and widowed tend to give better ratings on “People’s evaluation of Avery’s offerings and services”. Avery need to have a relook at the requirementsSPSS problems with answers of married and divorced people (Refer Appendix-6),

Conclusions

Avery’s customers are moreSPSS questions with answers satisfied with its offerings and services in relation to non-customers. Avery should consider having statistics using SPSS homework help a relook at quality of its product and services. Avery needs to better the offerings for married and females.

Recommendations

Generally, a customer perception of buying sporting goods through catalog has been very good. Unfortunately, same might not be true for the Avery. It is highlySPSS project help recommended that what Avery is considering as Industry trend is actually turned out to be company specific problem of Avery and it demands a serious relook at product offerings and services to specific customer segments. Avery should focus on younger customers.

Limitations and shortcomings of analysis

Sample size used is very small SPSS questions with answers and may not be a representative sample for most problems. Findings of this study might not be generalizable. Data looks too biased towards Avery and requires broader market data to be analyzed for statistics using SPSS assignment help better understandings of situation in catalog market segment. Most of the customers are quite aged and might not be good prospects for purchase of sports goods.

Technical Report

Variables in the dataset

Data set contains 44 variables with variable V01 is Questionnaire identification number having discrete numeric type nominal measurement scale. Variables V2 to V44 (except V42) are all likert-rating scale type answers to Questionnaire questions with discrete numeric type nominal measurement scale. Variable V42 -Years worked SPSS project help is having SPSS assignment help continuous numeric type ratio measurement scale. Variable V44-Sex is having binary likert-scale with 1-male and 2-female. Description and SPSS questions with answers more details of each variable have been provided in Appendix-1.

Technical Summary

Methodology & Steps

Data Collection

Randomly sampling individuals from company records and geographic areas served, the questionnaire was mailed to 200 subjects SPSS assignment  solutionafter it was found to work well when pre-tested on a sample of 25 customers. A three-dollar coupon toward the next item purchased through Avery’s catalog was enclosed with each questionnaire. 124 usable surveys were returned, with a 55 percent rate. The responses to the individual SPSS assignment help questions were converted to the codes, indicated in data fileavery.sav and Appendix-1. Unanswered SPSS assignment  solution questions were coded with a “0” (except for Question 24, in which “blue collar” was coded as “0,” and Question 25 in which a “0” is a valid partial response for the subjects years worked). The first three columns of the help with SPSS assignment data contain the customer’s survey identification number.

Data Analysis

The variables which we find relevant towards the three statistics using SPSS homework help management issues indicated in above “Overview of the Problem” section are identified as under:

S.No. Management Issues Variable Names
1 Customer perceptions of buying merchandise, in particular sporting equipment, through catalogs V05 to V14, V21 to V38
2 People’s evaluation of Avery’s offerings and services V03, V16 to V20
3 Characteristics of Avery customers V02, V04, V15, V39-V44

Variables given above for managementhelp with SPSS assignment issues in s.no: 1 and 2 are actually customer ratings given on a like rt rating scale where lower number indicates lower or negative rating and higher numbers SPSS assignment  solution indicated higher ratings. Mostly all the variables are in scale of 1 to 5 except variable V03 which is three point scale. No like rt scale is negatively rated (i.e. lower scale rating do not indicate higher score on customer perception pay for SPSS homework or people evaluation of Avery’s offering). Hence for simplicity and making more sense it is prudent to add-up these score to evaluate rather than individually analyze. Hence we decided SPSS assignment  solutionto create two computed variable as follows:

S.No. New Variable Name Formula
1 Cust_Per Sum(V05 to V14)+sum(V21 to V38)
2 People_Eval V03_Recoded+V04+V15+sum(V39-V44)

Above new computed variables will now be pay for SPSS assignment treated as Continuous numeric type variable with ratio type measurement scale.

Since variable V03 is on the scale of 3 anddata analysis using SPSS assignment help all the other variables on the scale of five, it is recoded to mean the same score as done in scale of 5 as follows:

V03 (1, 2, 3) = V03_Recoded (1, 3, 5)

SPSS Codes used:

RECODE v03 (1=1) (2=3) (3=5) INTO v03_recoded.

VARIABLE LABELS  v03_recoded ‘Willingness to buy from Avery Sporting Goods Catalog’.

EXECUTE.

COMPUTE Cust_Per=V05+V06+V07+V08+V09+V10+V11+V12+V13+V14+V21+V22+V23+V24+V25+V26+V27+V28+V29+V30+V31+V32+V33+V34+V35+V36+V37+V38.

EXECUTE.

COMPUTE People_Eval=V03_Recoded+V04+V15+V39+V40+V41+V42+V43+V44.

EXECUTE.

Variables V02, V04, V15 and V39-V44 denote customer characteristics and not the scores, hence they are analyzed separately and SPSS assignment help some of them formed the grouping variables in advanced stage of analysis in this paper.

SPSS assignment help

Distribution of Percentage of products purchased through a catalog data analysis using SPSS assignment help is heavily skewed towards the right indicating that 75% (56+33+14 = 93 / 124) of the sample customers purchased less than 15% of products through catalog. Only 34% (42/124) of sampled customer ordered from the Avery Sporting Goods catalog within last years. 76% (27+18+15+35=95/124) of sample people purchased moreSPSS project help than one sporting equipment. Only 29% (36/124) of sampled customer prefer to do their shopping via catalog, even then catalog sales is the largest market segment.

 

SPSS homework help

02

52% (26+38=64/124) of the customers in our sample are from lower income families (< $25,000) and 56% (69/124) are doing data analysis using SPSS assignment help white collar jobs. Only 45% (12+22+21+1=56/124) of customers in our sample worked less than 20 years. 52% (20+44=64/124) of sampled people are either single or married.  Marginally Male 52.42% (65/124) are more in proportion than Female 46.77% (58/124) customer in the sample SPSS assignment help with one missing value. Distribution of “Customer perceptions of buying sporting goods through catalog” looks normal (bell shaped) with couple of outliers at lower scale of scores. Similarly, distribution of “People’s evaluation of
Avery’s offerings and services” score is normally distributed with no outliers.

SPSS project help

04

There is statistically significant statistics using SPSS assignment help medium strength positive correlation (R=0.418) between “Customer SPSS homework help perceptions of buying sporting goods through catalog” and “People’s evaluation of Avery’s offerings and services”.“Customer SPSS assignment help perceptions of buying sporting goods through catalog” is statistically significantly related to years worked with medium strength positive correlation (R=0.411) but “People’s evaluation of Avery’s offerings and services” and years SPSS  worked are statistically significantly correlated with very data analysis using SPSS assignment help strong strength positive linear correlation (R=0.969). Similarly, Number of sporting equipment items purchased has significant R=0.538 and 0.470 respectively with our above two management issues.

Help with SPSS assignment

Current marital status has statistically SPSS assignment help significant very strong positive correlation with “People’s evaluation of Avery’s offerings and services” (R=0.861) and years worked (R=0.969).

help with SPSS homework

Similarly, Current occupations is highly correlated with SPSS assignment help Current marital status (R=.764) and years worked (R=0.787).

Percentage of products purchased through a catalog
0 percent 1-10 percent 11-15 percent 16-20 percent 21+ percent
Count Table N % Count Table N % Count Table N % Count Table N % Count Table N %
Ever ordered from the Avery Sporting Goods Catalog Never ordered 22 17.7% 12 9.7% 5 4.0% 4 3.2% 0 0.0%
Ordered before but not within last year 14 11.3% 8 6.5% 8 6.5% 1 0.8% 8 6.5%
Ordered within the last year 20 16.1% 13 10.5% 1 0.8% 6 4.8% 2 1.6%

32% of sample is old customers, 34% are current customers and 35% are not customers of Avery Sporting Goods catalogSPSS assignment help market segment. 7% of non-customers do more than 10% of their products purchased statistics using SPSS assignment help through a catalog, whereas 21% of customers do more than 10% of their products purchased through a catalog.

Number of sporting equipment items purchased
_0-1 _2-3 _4-5 _5-6 _8 or more
Count Table N % Count Table N % Count Table N % Count Table N % Count Table N %
Prefer to do shopping in a retail store 2 1.6% 4 3.2% 4 3.2% 0 0.0% 5 4.0%
in a discount outlet store 5 4.0% 5 4.0% 1 0.8% 3 2.4% 5 4.0%
through a catalog 10 8.1% 6 4.8% 6 4.8% 4 3.2% 10 8.1%
over the phone 5 4.0% 7 5.6% 3 2.4% 5 4.0% 6 4.8%
by having salespeople call at home 7 5.6% 5 4.0% 4 3.2% 3 2.4% 9 7.3%

21% of customers purchaseSPSS homework help more than one sporting equipment items via catalog in our sample. This is more than any other shopping preference, SPSS assignment help but may be due to the fact that our sample contains 65.4% customers.

Correlations (Also refer Appendix-2):

Current occupations * Customer perceptions of buying sporting goods through catalog

Crosstab
Total
Current occupations blue collar Count 55
% within Current occupations 100.0%
% within Customer perceptions of buying sporting goods through catalog 44.4%
% of Total 44.4%
white collar Count 69
% within Current occupations 100.0%
% within Customer perceptions of buying sporting goods through catalog 55.6%
% of Total 55.6%
Total Count 124
% within Current occupations 100.0%
% within Customer perceptions of buying sporting goods through catalog 100.0%
% of Total 100.0%

There is a statisticallySPSS homework for money significant linear positive medium strength correlation between Current occupations and Customer perceptions SPSS assignment help of buying sporting goods through catalog, R= 0.434, p-value= 0.000 at 5% significance level as per below test.

Symmetric Measures
Value Asymp. Std. Errora Approx. Tb Approx. Sig.
Interval by Interval Pearson’s R .434 .060 5.314 .000c
Ordinal by Ordinal Spearman Correlation .444 .074 5.470 .000c
N of Valid Cases 124
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

Current occupations * People’s evaluation of Avery’s offerings and services

Crosstab
Total
Current occupations blue collar Count 55
% within Current occupations 100.0%
% within People’s evaluation of Avery’s offerings and services 44.4%
% of Total 44.4%
white collar Count 69
% within Current occupations 100.0%
% within People’s evaluation of Avery’s offerings and services 55.6%
% of Total 55.6%
Total Count 124
% within Current occupations 100.0%
% within People’s evaluation of Avery’s offerings and services 100.0%
% of Total 100.0%
Symmetric Measures
Value Asymp. Std. Errora Approx. Tb Approx. Sig.
Interval by Interval Pearson’s R .799 .033 14.653 .000c
Ordinal by Ordinal Spearman Correlation .796 .035 14.506 .000c
N of Valid Cases 124
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

There is also a statistically significant strong linear positive correlation between Current occupations and People’s SPSS assignment help evaluation of Avery’s offerings and services, R= 0.799, p-value= 0.000 at 5% significance level asSPSS assignment for money per above test.

Sex * Customer perceptions of buying sporting goods through catalog

Crosstab
Total
Sex male Count 65
% within Sex 100.0%
% within Customer perceptions of buying sporting goods through catalog 52.4%
% of Total 52.4%
female Count 58
% within Sex 100.0%
% within Customer perceptions of buying sporting goods through catalog 46.8%
% of Total 46.8%
7 Count 1
% within Sex 100.0%
% within Customer perceptions of buying sporting goods through catalog .8%
% of Total .8%
Total Count 124
% within Sex 100.0%
% within Customer perceptions of buying sporting goods through catalog 100.0%
% of Total 100.0%
Symmetric Measures
Value Asymp. Std. Errora Approx. Tb Approx. Sig.
Interval by Interval Pearson’s R -.342 .113 -4.019 .000c
Ordinal by Ordinal Spearman Correlation -.529 .066 -6.889 .000c
N of Valid Cases 124
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

There is a statistically significant medium strength linear negative correlation between Sex and Customer perceptions of buying sporting goods through catalog, R= -0.342, p-value= 0.000 at 5% significance do my SPSS assignment level as per above test.

Sex * People’s evaluation of Avery’s offerings and services

Crosstab
Total
Sex male Count 65
% within Sex 100.0%
% within People’s evaluation of Avery’s offerings and services 52.4%
% of Total 52.4%
female Count 58
% within Sex 100.0%
% within People’s evaluation of Avery’s offerings and services 46.8%
% of Total 46.8%
7 Count 1
% within Sex 100.0%
% within People’s evaluation of Avery’s offerings and services .8%
% of Total .8%
Total Count 124
% within Sex 100.0%
% within People’s evaluation of Avery’s offerings and services 100.0%
% of Total 100.0%
Symmetric Measures
Value Asymp. Std. Errora Approx. Tb Approx. Sig.
Interval by Interval Pearson’s R -.480 .105 -6.046 .000c
Ordinal by Ordinal Spearman Correlation -.635 .060 -9.083 .000c
N of Valid Cases 124
a. Not assuming the null hypothesis.
b. Using the asymptotic standard error assuming the null hypothesis.
c. Based on normal approximation.

There is a statistically significant medium strength linear negative correlation between Sex and People’s evaluation of Avery’s SPSS homework help offerings and services, R= -0.480, p-value= 0.000 at 5% significance level as per above test.

Regression Analysis:

Dependent Variable: People_Eval (People’s evaluation of Avery’s offerings and services)

Potential Independent Variables: V2, V4, V15, V39 to V44 (All characteristics of Avery Customers)

Method: Stepwise

Regression equation:

People_Eval = 1.862 + 1.034*V42 + 1.039*V39 +1.029*V40 + 1.157*V15 + 1.224*V04 + 1.070*V43 + 0.99*V44 – 0.253*V42

Regression results:

Model explains 98.6% (R squared = 0.986) of variation in People’s evaluation (M=39.863, SD=13.787) of Avery’s offerings and services, F (8, 115) = 980.743, p-value = 0.000, Durbin-watson’s d = 2.4. All the independent variables are individually significant and model as a whole is also significant at 5% level. Only collinearity SPSS homework help issue that model might be facing is correlation (R=0.845) between years worked (V42) and current marital status (V43), but since VIF values for both the variables are below 4 and tolerance is well above 0.1, we may not bother on collinearity issue. Hence model is a good fit.

Key Statistical results

Descriptive Statistics
N Range Minimum Maximum Mean Std. Deviation Skewness Kurtosis
Statistic Statistic Statistic Statistic Statistic Std. Error Statistic Statistic Std. Error Statistic Std. Error
Customer perceptions of buying sporting goods through catalog 124 81.00 43.00 124.00 98.3952 1.15042 12.81058 -1.241 .217 3.813 .431
People’s evaluation of Avery’s offerings and services 124 62.00 15.00 77.00 39.8629 1.23807 13.78661 .209 .217 -.803 .431
Years worked 124 52 4 56 20.42 1.026 11.420 .389 .217 -.627 .431
Valid N (listwise) 124

T-Test

Group Statistics
Sex N Mean Std. Deviation Std. Error Mean
Customer perceptions of buying sporting goods through catalog male 65 104.5846 8.98765 1.11478
female 58 91.3793 13.01123 1.70846
People’s evaluation of Avery’s offerings and services male 65 48.3077 10.29248 1.27662
female 58 30.4828 10.95163 1.43802
Independent Samples Test
Levene’s Test for Equality of Variances t-test for Equality of Means
F Sig. t df Sig. (2-tailed) Mean Difference Std. Error Difference 95% Confidence Interval of the Difference
Lower Upper
Customer perceptions of buying sporting goods through catalog Equal variances assumed 2.368 .126 6.606 121 .000 13.20531 1.99896 9.24783 17.16278
Equal variances not assumed 6.473 99.763 .000 13.20531 2.03999 9.15790 17.25271
People’s evaluation of Avery’s offerings and services Equal variances assumed .118 .732 9.303 121 .000 17.82493 1.91610 14.03150 21.61837
Equal variances not assumed 9.270 117.339 .000 17.82493 1.92293 14.01678 21.63309

The F value for Levene’s test is 2.368 with a Sig. (p) value of .000 (p < .001). Because the Sig. value is less than SPSS homework help our alpha of .05 (p < .05), we reject the null hypothesis (no difference) for the assumption of homogeneity of variance and conclude that there is a significant difference between the two group’s variances. That is, the assumption of homogeneity of variance is not met. Testing the difference between Male and Female ratings on “Customer perceptions of buying sporting goods through catalog” and “People’s evaluation of Avery’s offerings and services”, since the t values 6.473 and 9.270, indicates that first group i.e. male was the higher than the second resulted in significant p-value which were less than our alpha of 0.05- we reject the null hypothesis in support of the alternative hypothesis, and SPSS homework help conclude that males and females differed significantly on their above two management issue ratings.

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